1)    If all you do is show up with an “Entertain me circus boy” attitude. Get involved, start a discussion, give someone an AMEN but stop looking at the groups like they owe you some entertainment. Its up to you to create the experience.

2)    If your idea is to show up and throw up. People simply despise shameless self promotion. Plus you look like a tool. Seriously . . . you do!

3)    If you start a discussion and then bail. Stick around and facilitate your discussions. Would you do that in real life? Walk in a room, ask a question and then poof, you leave? Psst . . . the more you facilitate, generally, the longer the shelf life of the discussion and get this . . . the longer your discussion stays up on page one and (drum roll) that equal mucho exposure for YOU! I know, awesome, isn’t it! I feel like Flo in those Progressive Car Insurance commercials getting all excited about this stuff!

4)    If all you do is join is join your industry groups. How many widgets are other widget purveyors gonna buy from you genius? Branch out. Where is the money? Go there. What are some parallel industries? Example: If I sell sales training, perhaps I should know some HR People and Leadership dudes/dudettes. Then I need to go where they hang out. No? By all means join a few sales groups. Sales people are on the front line and offer insight on what’s going on right now in this crazy economy. Oh, sales people, other sales people can help you get in! Don’t forget to join local groups and even groups where you frequently travel to.

5)    If the group manager is absentee. This one bothers me to no end. I run a very successful group on Linkedin Sales Playbook and I love tilting my gun sideways and bustin caps in the asses of spammers, combatives and just a holes in general. If you belong to a group and it resembles Dodge City . . . voice your opinion and if that doesn’t work . . . go reward one of the more than 250,000 other groups with your participation.

6)    If you have unrealistic expectations. You are building relationships, trust and all that good stuff . . . not a quicky in the alley. Don’t ever forget that!

7)    If you are inconsistent with your efforts. Farming is a daily activity my friend and showing up today, chilling for two weeks, then going hot and heavy and chilling again, doesn’t work.

The best part of all of this, is that you are in control. Linkedin is simply what you choose to put into it. Nothing more brochocho!

Here’s a Free (as in no strings attached) E-Book with 21 Ways For You to Master Linkedin You’re welcome  🙂

Come join us on Linkedin. We have 18,000 + very cool people, with pure discussions . . . no spam!     http://linkd.in/bLb2H5


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

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