Worcester County Businesses

Reliable Business Directories combined with the Power of Inbound Linking

Last chance to sign up!  Seating is limited.  Free lunch included.    Networking.

Surgance is hosting a free seminar to help you achieve your goals in 2011.  Peter Brock, a former New England Patriot and GROWTHco consultant, will motivate you to attack your goals in 2011 with complete commitment.  Jim Desrosiers will lead you through interactive exercises in goal identification, goal setting, and time management.

This process has been used in over 100 companies totaling 1500+ high-level executives.  Are you still increasing sales, revenue, and profits…even in this economy?  Do you want more results at work and at home with less struggle?  Jim and Pete’s clients are experiencing more success in all areas of life.  Let them show you how.  Plus, the same process is being used in schools and nonprofit organizations through Surgance’s YES (Youth Empowerment Services) and we invite you to help us teach kids how to succeed at school…at home…and in life.   This is a no-fluff, action oriented, results based, transformational program for those who are ready to realize their ultimate potential.

Wednesday, Dec 29th at the Fairmont Copley Plaza Hotel, 138 St. James Avenue in Boston from 11:30am to 2pm.  RSVP by contacting Jim here.

Let us help you make 2011 the best year so far…for you, your business, your family, and our community’s kids.


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Directory Building

The Reliable Linking Network is a network of directories that can help boost your inbound links.

One of the major factors in ranking high on Google is inbound links.  Inbound Linking strategies are development in many different ways, however one of the most common ways is to submit your company information, including your link, to business directories on the internet.  Most business directories offer the ability to have a link point to your website, and once registered by Google, this will then be listed as an inbound link to your site.

Here are a few questions I get often about link building:

  • How many links do I need?
  • Where can I find directories to add my link to?
  • Does the link text matter?
  • How often should I submit my link?

These are all great questions!  Most SEO Experts will have an opinion on this, and I have mine.  We likely won’t all agree on everything SEO, however we will most likely agree on the fact that you need to have the links.  The more links you have pointing to your site, with the right text, the better you will rank.  Yahoo and Bing seem to give more weight to inbound links than Google, however everyone wants to rank on Google.  Focusing some SEO efforts on link building should result in higher rankings on all the major search engines.

To begin building links, simply search on Google for Business Directories, or Free Business Directories.  One additional way I would recommend to search is within your industry, for example, Web Design Business Directories.  If you make widgets, then search for Widget Business Directories.  After you get the list of directories, begin visiting them and adding your site with your link.  The text of the link does matter, and if you are given the option, you should use the key term or phrase that you want to show up for as the link text.   Most sites won’t offer this option and either use the word website as the link or they will use your company name.   I don’t recommend modifying your company name to be the key phrase because the admin for that site, who will review the listing, may not approve it for that reason.  You now are aware how to submit the links…but be sure to do this often, as much as weekly if you can, and at least once per month.  Adding links to your site is crucial to ensure that you will have good success on the search engine.  Using the Directory method is also a very important way to ensure you are getting good links.  Links to your site will appear in many other places, but typically not in directories unless you are submitting them there.


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Many years ago, when I (as Billy Joel once said) wore a younger man’s clothes, I would visit my client “Lucille”. “Lucille” was the Purchasing agent at a small company located just a few minutes away from my office.

And speaking of office, Lucille’s office was rather small and she shared it with a woman we shall call “Linda”.

Now whenever I came to visit “Lucille”, I would make sure I would somehow include “Linda”.  It might be as simple as a “hello” or “goodbye”. Perhaps it was as bold as a “How are you Linda?” and then caring enough to listen to the answer. Sometimes it was including her in a joke or a story.

One day I get a call from “Linda” informing me that “Lucille” had left the company and that I was speaking to  the new Purchasing Agent.

We met up later that day discuss needs and capabilities. She told me, that she was always impressed by the way I genuinely cared and had even heard nice things from the receptionist about Paul Castain.

Over the next few months the amount of printing they bought from me increased dramatically and “Linda” even did something rather cool for me after I became a Dad for the first time.

She asked me to drop by her office and handed me an envelope with a rather large check which brought them up to date with their balance.

The funny thing is, they always paid their bills on time and this was payment on invoices I had only sent out the week before!

She told me that it was her way of thanking me for always caring about them.

So here’s the point of this rather simple tale . . .

Don’t ever focus all your attention, your interest and Jedi like rapport building skills on the bearer of the PO.

Influencers and future leaders are everywhere and methinks they are watching you my friend!


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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Directory Building

The Reliable Linking Network is a network of directories that can help boost your inbound links.

One of the major factors in ranking high on Google is inbound links.  Inbound Linking strategies are development in many different ways, however one of the most common ways is to submit your company information, including your link, to business directories on the internet.  Most business directories offer the ability to have a link point to your website, and once registered by Google, this will then be listed as an inbound link to your site.

Here are a few questions I get often about link building:

  • How many links do I need?
  • Where can I find directories to add my link to?
  • Does the link text matter?
  • How often should I submit my link?

These are all great questions!  Most SEO Experts will have an opinion on this, and I have mine.  We likely won’t all agree on everything SEO, however we will most likely agree on the fact that you need to have the links.  The more links you have pointing to your site, with the right text, the better you will rank.  Yahoo and Bing seem to give more weight to inbound links than Google, however everyone wants to rank on Google.  Focusing some SEO efforts on link building should result in higher rankings on all the major search engines.

To begin building links, simply search on Google for Business Directories, or Free Business Directories.  One additional way I would recommend to search is within your industry, for example, Web Design Business Directories.  If you make widgets, then search for Widget Business Directories.  After you get the list of directories, begin visiting them and adding your site with your link.  The text of the link does matter, and if you are given the option, you should use the key term or phrase that you want to show up for as the link text.   Most sites won’t offer this option and either use the word website as the link or they will use your company name.   I don’t recommend modifying your company name to be the key phrase because the admin for that site, who will review the listing, may not approve it for that reason.  You now are aware how to submit the links…but be sure to do this often, as much as weekly if you can, and at least once per month.  Adding links to your site is crucial to ensure that you will have good success on the search engine.  Using the Directory method is also a very important way to ensure you are getting good links.  Links to your site will appear in many other places, but typically not in directories unless you are submitting them there.

We all have so much to be thankful for this Thanksgiving. For those of us with families far away the use of video to communicate has made it easier to see our families.

To those enjoying Thanksgiving with your families be sure to express what you are thankful for; you may be surprised!

Safe, healthy, happy holiday to everyone.


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We all have so much to be thankful for this Thanksgiving. For those of us with families far away the use of viseo to communicate has made it easier to see our families.

To those enjoying Thanksgiving with your families be sure to express what you are thankful for; you may be surprised!

Safe, healthy, happy holiday to everyone.


© Denise Wortman for Reliable Linking, 2010. |
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Article From BuyAndSell.HouseLogic.com

By: G. M. Filisko
Published: March 11, 2010

By knowing how much mortgage you can handle, you can ensure that home ownership will fit in your budget.

Homeownership should make you feel safe and secure, and that includes financially. Be sure you can afford your home by calculating how much of a mortgage you can safely fit into your budget.

Instead of just taking out the biggest mortgage a lender qualifies you to borrow, consider how much you want to pay each month for housing based on your financial and personal goals.

Think ahead to major life events and consider how those might influence your budget. Do you want to return to school for an advanced degree? Will a new child add day care to your monthly expenses? Does a relative plan to eventually live with you and contribute to the mortgage?

Still not sure how much you can afford? You can use the same formulas that most lenders use, or try another of these traditional methods for estimating the amount of mortgage you can afford.

1. The general rule of mortgage affordability

As a rule of thumb, you can typically afford a home priced two to three times your gross income. If you earn 0,000, you can typically afford a home between 0,000 and 0,000.

To understand how that rule applies to your particular financial situation, prepare a family budget and list all the costs of homeownership, like property taxes, insurance, maintenance, utilities, and community association fees, if applicable, as well as costs specific to your family, such as day care costs.

2. Factor in your downpayment

How much money do you have for a downpayment? The higher your downpayment, the lower your monthly payments will be. If you put down at least 20% of the home’s cost, you may not have to get private mortgage insurance, which costs hundreds each month. That leaves more money for your mortgage payment.

The lower your downpayment, the higher the loan amount you’ll need to qualify for and the higher your monthly mortgage payment.

3. Consider your overall debt

Lenders generally follow the 28/41 rule. Your monthly mortgage payments covering your home loan principal, interest, taxes, and insurance shouldn’t total more than 28% of your gross annual income. Your overall monthly payments for your mortgage plus all your other bills, like car loans, utilities, and credit cards, shouldn’t exceed 41% of your gross annual income.

Here’s how that works. If your gross annual income is 0,000, multiply by 28% and then divide by 12 months to arrive at a monthly mortgage payment of ,333 or less. Next, check the total of all your monthly bills including your potential mortgage and make sure they don’t top 41%, or ,416 in our example.

4. Use your rent as a mortgage guide

The tax benefits of homeownership generally allow you to afford a mortgage payment-including taxes and insurance-of about one-third more than your current rent payment without changing your lifestyle. So you can multiply your current rent by 1.33 to arrive at a rough estimate of a mortgage payment.

Here’s an example. If you currently pay ,500 per month in rent, you should be able to comfortably afford a ,000 monthly mortgage payment after factoring in the tax benefits of homeownership.

However, if you’re struggling to keep up with your rent, consider what amount would be comfortable and use that for the calcuation instead.

Also consider whether or not you’ll itemize your deductions. If you take the standard deduction, you can’t also deduct mortgage interest payments. Talking to a tax adviser, or using a tax software program to do a “what if” tax return, can help you see your tax situation more clearly.


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By: Dona DeZube

Published: August 24, 2010 

When your house no longer suits you, you can move or remodel. Find out which big change is the right investment of your housing dollars.

Just about everything else—remodeling costs, the hassle of living in a construction zone, or the ability to live happily without one more bathroom–is a personal preference. After all, your home isn’t just your largest investment; it’s also the place where your family lives.

1. Will remodeling make your home better than everyone else’s?

To make the right move-or-remodel decision, you have to know:

  • Your home’s value. Easy. Just ask a REALTOR® to estimate it and tell you how it compares with the value of the other homes in your immediate neighborhood. Ask her what she thinks your house will be worth after the improvements, too.
  • Your neighbors’ home value. Hit some open houses. Seeing the inside of area homes will inspire you; help you make good choices about finishes, room sizes, and how much to spend; and, admit it, entertain you.
  • Your remodeling costs. Once you’ve got your renovation vision, get a quote from a home improvement contractor or, if you’re remodeling it yourself, tally the costs of the items on your supplies shopping list.

Then add the remodeling costs to the value of your home. If the number you get is more than 10% above the average value of homes in your neighborhood, you’re over-improving and probably won’t be able to sell for what you put into the remodel.

Here’s why: No one wants to buy the most expensive home on the block (your home) if they can spend the same money to get a similar home on a block of higher-priced homes. Would you pay 0,000 to live on a block where all the other homes are valued at 0,000? We hope not.

Make home improvements that are typical for the neighborhood. Don’t put granite countertops in a trailer, and don’t put laminate countertops in a Trump Tower condo. Your tour of open houses gives you a chance to verify that your planned remodel isn’t an over- or under-improvement for the neighborhood.

2. Do you love where you live?

Want to keep your kids in the same school district, but can’t find or afford a bigger, better house? Love the neighbors? Have an easy commute to work? Stay put. If you’ve soured on the traffic, the neighborhood’s crime rate, or the nosy neighbors, move on.

3. Do you have room to expand?

If your remodeling plans include increasing the overall size of your home, the size of your lot may be the deciding factor in whether to move or remodel. If you live in a 1,500 sq. ft. ranch on a 3,000 sq. ft. lot, you might be able to add a second story to turn it into a 3,000 sq. ft. two-story, but you’re not likely to add 1,500 sq. ft. at ground level. And if you have a septic tank and well, the location of those will limit how and where you add onto your home (or cost you a bundle to move).

4. Can you afford to move?

Consider these moving costs: sale costs for your existing home, shipping your household goods, buying window treatments and possibly furniture for the new house, costs to fix up your existing home before sale, higher utility costs (if your next house is bigger), insurance cost differences, and property taxes.


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  • ROI
  • SEPTEMBER 16, 2010, 4:33 P.M. ET
  • 10 Reasons To Buy a Home

    Enough with the doom and gloom about homeownership. Brett Arends explains why owning a home is a good thing.

    • By BRETT ARENDS

    Enough with the doom and gloom about homeownership.

    Sure, maybe there’s more pain to come in the housing market. But when Time magazine starts running covers that declare “Owning a home may no longer make economic sense,” it’s time to say: Enough is enough. This is what “capitulation” looks like. Everyone has given up.

    [roiA0915]

    The Sept. 6 cover of Time magazine: This is what capitulation looks like.

    After all, at the peak of the bubble five years ago, Time had a different take. “Home Sweet Home,” declared its cover then, as it celebrated the boom and asked: “Will your house make you rich?”

    But it’s not enough just to be contrarian. So here are 10 reasons why it’s good to buy a home.

    1. You can get a good deal. Especially if you play hardball. This is a buyer’s market. Most of the other buyers have now vanished, as the tax credits on purchases have just expired. We’re four to five years into the biggest housing bust in modern history. And prices have come down a long way– about 30% from their peak, according to Standard & Poor’s Case-Shiller Index, which tracks home prices in 20 big cities. Yes, it’s mixed. New York is only down 20%. Arizona has halved. Will prices fall further? Sure, they could. You’ll never catch the bottom. It doesn’t really matter so much in the long haul.

    Where is fair value? Fund manager Jeremy Grantham at GMO, who predicted the bust with remarkable accuracy, said two years ago that home prices needed to fall another 17% to reach fair value in relation to household incomes. Case-Shiller since then: Down 18%.

    Brett Arends discusses why he thinks now is a particularly good time to buy a home.

    2. Mortgages are cheap. You can get a 30-year loan for around 4.3%. What’s not to like? These are the lowest rates on record. As recently as two years ago they were about 6.3%. That drop slashes your monthly repayment by a fifth. If inflation picks up, you won’t see these mortgage rates again in your lifetime. And if we get deflation, and rates fall further, you can refi.

    3. You’ll save on taxes. You can deduct the mortgage interest from your income taxes. You can deduct your real estate taxes. And you’ll get a tax break on capital gains–if any–when you sell. Sure, you’ll need to do your math. You’ll only get the income tax break if you itemize your deductions, and many people may be better off taking the standard deduction instead. The breaks are more valuable the more you earn, and the bigger your mortgage. But many people will find that these tax breaks mean owning costs them less, often a lot less, than renting.

    [roiB0915]

    The June 13, 2005 cover of Time.

    4. It’ll be yours. You can have the kitchen and bathrooms you want. You can move the walls, build an extension–zoning permitted–or paint everything bright orange. Few landlords are so indulgent; for renters, these types of changes are often impossible. You’ll feel better about your own place if you own it than if you rent. Many years ago, when I was working for a political campaign in England, I toured a working-class northern town. Mrs. Thatcher had just begun selling off public housing to the tenants. “You can tell the ones that have been bought,” said my local guide. “They’ve painted the front door. It’s the first thing people do when they buy.” It was a small sign that said something big.

    5. You’ll get a better home. In many parts of the country it can be really hard to find a good rental. All the best places are sold as condos. Money talks. Once again, this is a case by case issue: In Miami right now there are so many vacant luxury condos that owners will rent them out for a fraction of the cost of owning. But few places are so favored. Generally speaking, if you want the best home in the best neighborhood, you’re better off buying.

    6. It offers some inflation protection. No, it’s not perfect. But studies by Professor Karl “Chip” Case (of Case-Shiller), and others, suggest that over the long-term housing has tended to beat inflation by a couple of percentage points a year. That’s valuable inflation insurance, especially if you’re young and raising a family and thinking about the next 30 or 40 years. In the recent past, inflation-protected government bonds, or TIPS, offered an easier form of inflation insurance. But yields there have plummeted of late. That also makes homeownership look a little better by contrast.

    7. It’s risk capital. No, your home isn’t the stock market and you shouldn’t view it as the way to get rich. But if the economy does surprise us all and start booming, sooner or later real estate prices will head up again, too. One lesson from the last few years is that stocks are incredibly hard for most normal people to own in large quantities–for practical as well as psychological reasons. Equity in a home is another way of linking part of your portfolio to the long-term growth of the economy–if it happens–and still managing to sleep at night.

    8. It’s forced savings. If you can rent an apartment for ,000 month instead of buying one for ,400 a month, renting may make sense. But will you save that 0 for your future? A lot of people won’t. Most, I dare say. Once again, you have to do your math, but the part of your mortgage payment that goes to principal repayment isn’t a cost. You’re just paying yourself by building equity. As a forced monthly saving, it’s a good discipline.

    9. There is a lot to choose from. There is a glut of homes in most of the country. The National Association of Realtors puts the current inventory at around 4 million homes. That’s below last year’s peak, but well above typical levels, and enough for about a year’s worth of sales. More keeping coming onto the market, too, as the banks slowly unload their inventory of unsold properties. That means great choice, as well as great prices.

    10. Sooner or later, the market will clear. Demand and supply will meet. The population is forecast to grow by more than 100 million people over the next 40 years. That means maybe 40 million new households looking for homes. Meanwhile, this housing glut will work itself out. Many of the homes will be bought. But many more will simply be destroyed–either deliberately, or by inaction. This is already happening. Even two years ago, when I toured the housing slump in western Florida, I saw bankrupt condo developments that were fast becoming derelict. And, finally, a lot of the “glut” simply won’t matter: It’s concentrated in a few areas, like Florida and Nevada. Unless you live there, the glut won’t have any long-term impact on housing supply in your town.

    Write to Brett Arends at brett.arends@wsj.com


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    I have been working with several buyers that are continuing to search for the perfect property! They are just not motivated to buy and are thinking the prices will continue to come down and they can wait. What I am finding is that buyers that are ready willing and able to buy are getting great deals on properties that fit “most” of what they are looking for. They will reap the tax benefits of homeownership and be in before the holiday season.

    DON’T WAIT-BUY NOW!


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