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So when it comes to your personal brand, what’s your main thing?

In other words:

What do you want to be known for?

Be Synonymous with?

Stand for?

Excel at?

Your difference?

Now I’d like to continue peppering you with branding questions but there’s a really important question. It’s a question that might reveal a “silent killer” of sorts.

Are you Dis’n your main thing?

Just to be clear and to enable us all to attack this from the same perspective . . .

A “dis’n of the main thing” occurs when you do things that take you away from keeping the main thing, the main thing!

For example . . .

Your main thing is “dis’d” when you don’t show up enough to position yourself. You know, you only jump on Linkedin or Facebook when you feel like it. You blog or write articles on no particular schedule, you show up at networking events sporadically and you have no plan to continually demonstrate brand “YOU”

By the way, advertisers know that repetition is the key to the subconscious. You need to start leveraging that my friend.

Your main thing is “dis’d” on Twitter when you go over the top with the live tweeting of sports events  and the whole foursquare “I just dethrowned so and so as the king of pain in the ass at my local thing a ma jig” Don’t get me wrong folks, I still stand by my philosophy that everyone has a story and wants to be heard, but go over the top with this stuff and you “dis” the main thing! And let’s be honest, who the hell has a main thing of tweeting every football play the moment they are seen on the old flat screen?

Getting political, religious or just dicky will dis that main thing every time!

Also, when you take the 6 judgments of brand (how you look, how you act, what you say, how you say it, where you say it and with whom you say it) and you are incongruent, you “dis” that main thing big time! In other words, brand “YOU” needs to never contradict across those 6 judgments!

And perhaps the biggest “dis” to the main thing, is when you can’t clearly articulate your main thing at all and you think all this stuff just happens.

Remember, if you’re confused as to your “main thing”, your audience probably is to.

Want to dominate in your space this year?

Define your main thing!

Execute on your main thing

And . . .

Continually obsess, improve and adjust that main thing.

Just make sure you don’t dis it somewhere in the process!

Happy Branding :)

Related Post: The Personal Branding Checkup

Today’s News: We actually have a discussion going on right now, in our Sales Playbook Linkedin group on the topic of branding called What is brand? Hope you’ll stop by and help us give the joint atmosphere :)


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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I thought it might be cool if we started the new year off with a quick field trip.

I’ve written an article about this whole business of goal setting and New Year’s resolutions.

Yep, so has everyone else . . . except I’ve designed mine to be a tad more grim and a little less rah rah!

So if you have your permission slip and attitude ready . . .

Hop in and lets take a ride over to see my friends at eyesonsales by clicking here http://www.eyesonsales.com/content/article/same_auld_lang_syne/

Wishing you and yours a happy, healthy and prosperous New Year . . . with mucho laughs along the way!


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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As many of you know, yesterday was a challenging day for my family and I.

Somewhere beneath the worry, the trip to Sloan Kettering and quite a few prayers, it was also my daughter’s birthday.

Oh great, Castain’s New Year’s Rah Rah is about Cancer and Birthdays?

Read on!

In spite of having both her parents absent for a few hours, she demonstrated the maturity to understand that sometimes it isn’t all about us. Something many of us adults need to grasp from time to time.

I’ve also decided that I want to come back as her in my next life. This newly anointed 13 year old had more Facebook Birthday wall posts than Ashton Kutcher has Twitter followers. Which brings us to something else . . .

She responded to each and every one of them and expressed gratitude.

So yesterday the teacher became the student and I had a wonderful opportunity to observe maturity and gratitude and more importantly . . .

Invite them along for the ride as I prepare for the a new year and a fresh opportunity to put that ding in the universe.

Oh, and perhaps next year I’ll have the maturity to finally let go of the 7 year old version of Daddy’s little girl!

Wishing you a new year that is nothing short of amazing!


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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New Years Hours

We will be closed on New Years Eve.

inConcert Web Solutions will be closed beginning on New Year’s Eve Day through the weekend. Our office will reopen on Monday, January 3. All website maintenance requests and website changes that are requested within this time period will be completed upon our reopening in the order that they were received.

Have a fun, safe holiday weekend and Happy New Year!


© Lisa March for Reliable Linking, 2010. |
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I’ve been struggling with something rather difficult lately.

Although, I am a bit of an open book on my blog, there are still areas of my life that I wish to keep guarded.

After some serious soul searching, I decided that you need to know something that I hope wakes you up and drives you to action.

Earlier this month, after a series of tests, someone very close to me was diagnosed with breast cancer.
For those of you who have been through things like this, you understand when I tell you that things become surreal and you experience quite the roller coaster of emotions.

But the news isn’t all bad, it seems that because this person went for regular mammograms, she caught a break and caught it early.

We have options and were told there is a 99% survival rate.

This brings me to a critical message and a favor.

My message is simple . . .

Slow the hell down and make sure you are getting to the Doctor, getting your checkups and taking care of things when you are supposed to.

Not just the ladies . . . all of us!

And now for the favor . . .

I truly believe that when you go into battle, you bring it all, you bring it fast and you never show up expecting a skirmish.

On Thursday, we meet with a surgeon at Sloan Kettering and could sure use a few prayers and positive thoughts.
And please forgive me if I have crossed a line in asking you for that but . . .

If I can cold call a business

Get up and speak in front of 1,000 sales jedis

And ask prospects for their business . . .

Perhaps I can lose my ego long enough to admit to you that I can use all the help I can get for this one!

I expect positive things to happen on Thursday and even more to come from raising your awareness today.

Take care of yourself . . . its the only “You” you’ll get.

Peace!


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2010. |
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New Years Hours

We will be closed on New Years Eve.

inConcert Web Solutions will be closed beginning on New Year’s Eve Day through the weekend. Our office will reopen on Monday, January 3. All website maintenance requests and website changes that are requested within this time period will be completed upon our reopening in the order that they were received.

Have a fun, safe holiday weekend and Happy New Year!

I’m seeing more and more people do things that make me wonder if they are taking a moment to think before they create.

Case(s) in point, I’ve watched videos of people trying to create a professional brand and yet they are doing the video in their sweats. Now granted, they were dressy sweats, but it still, screams of “I have given up and can’t be bothered” to paraphrase my friend Jerry Seinfeld.

I watched another video of some people riding to an appointment and it (unintentionally) resembled the road trip scene in Animal House.

So I want you to know that its perfectly OK to be yourself, just make sure its your best self.

Make sure everything you do, passes the 6 Judgments

1)    How you look

2)    How you act

3)    What you say

4)    How you say it

5)    Where you say it

6)    With whom you say it

Oh, and its perfectly cool to slow down and think before you post.

Your brand is depending on it my friend!


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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Many of you may know Mallory Murphy. She has been helping me blog over the last four months. Look out for her wedding photos coming in March 2011.

Mallory and James used to live on the UES. They spent a lot of time together around their neighborhood and really felt like it reflected them as a couple. So we decided to photos around their old haunts. Starting with the stoop of their old apt. building. The weirdest coincidence in the world is that it is also MY apt. building. I moved their this Sept. without knowing that it was Mallory’s previous home. Very funny!

We took photos in front of diners and restaurants they frequented and incorporated their hobbies and pets! I love their unique concept shoot! I also loved going out to dinner with them at Quattro Gatti and being able to walk home :) !

MJENG1

MJENG2

MJENG3

MJENG6

MJENG8

MJENG9

MJENG10

MJENG11

MJENG12

MJENG14

MJENG15

MJENG17

MJENG19

MJENG22

MJENG23

MJENG24

MJENG25

MJENG27

MJENG29

MJENG32

MJENG33

MJENG34

MJENG35


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Did you ever have something that you so totally loved to do, but for whatever reason you ditched it and then spent the bulk of your life wanting to get back to it?

For me, it was taking guitar lessons from someone who made a huge impact on my playing. In August, I found my old teacher and got back to learning after a 21 year break.

But taking guitar lessons has nothing to do with sales rock stardom nor does it help me with the business of putting this ding in the universe . . . or does it?

Doing something for “YOU, especially when it represents unfinished business can put a little extra pep in your step. That energy is actually quite transferable to the other “legit” things on your list.

So somewhere between that goal of dropping the pounds, kicking a bad habit, getting closer to your faith or simply kicking more ass this year . . .

How about a reunion with something that brought you joy?

Life is way too short for embracing an eternal state of “someday”!

Related Post: How My Death Taught Me To Live


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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Last chance to sign up!  Seating is limited.  Free lunch included.    Networking.

Surgance is hosting a free seminar to help you achieve your goals in 2011.  Peter Brock, a former New England Patriot and GROWTHco consultant, will motivate you to attack your goals in 2011 with complete commitment.  Jim Desrosiers will lead you through interactive exercises in goal identification, goal setting, and time management.

This process has been used in over 100 companies totaling 1500+ high-level executives.  Are you still increasing sales, revenue, and profits…even in this economy?  Do you want more results at work and at home with less struggle?  Jim and Pete’s clients are experiencing more success in all areas of life.  Let them show you how.  Plus, the same process is being used in schools and nonprofit organizations through Surgance’s YES (Youth Empowerment Services) and we invite you to help us teach kids how to succeed at school…at home…and in life.   This is a no-fluff, action oriented, results based, transformational program for those who are ready to realize their ultimate potential.

Wednesday, Dec 29th at the Fairmont Copley Plaza Hotel, 138 St. James Avenue in Boston from 11:30am to 2pm.  RSVP by contacting Jim here.

Let us help you make 2011 the best year so far…for you, your business, your family, and our community’s kids.


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