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Web Safe Fonts

Though there are many creative fonts out there, using websafe fonts is crucial for uniformity and searchability.

If you were to look at our portfolio, you will notice something about every website that we’ve created: The body text font and the navigation fonts are relatively standard across the board. You’ll notice that we do not use all types of fancy, decorative fonts unless they are used within the graphical elements of the site. I know, you’re probably thinking to yourself, “there are THOUSANDS of crazy creative fonts out there, why are you sticking to the basic Arial, Times New Roman stuff?” There are 4 main reasons why we stick to the basics when talking about body copy and navigation.

  1. They are considered “Web Safe Fonts” – In theory, when I design a website, I could use the craziest, funkiest font that I could possibly find, work it into the design in a creative way, get it just the way I like it and then publish it to the web. When I look at it on my computer it will look great, however, John Doe down the street doesn’t have that crazy funky font installed on his computer so when he looks at the website, his system will automatically replace the font with something standard, such as Arial. So all that hard work designing this amazing site with this awesome font has gone to waste because now the design is all out of whack. When you use a font that is “web safe” that means that generally every computer will have that font, therefore the way your website will display on every computer (in regards to fonts) is relatively predictable. This is not to say that you can’t use decorative fonts in web design, however, if you need to use a unique font, it will need to be converted into an image before it is used in the design so that you can ensure that it will properly display on all computers.
  2. Readability – In regards to body copy, you obviously want the website viewer to be able to read your content, so your going to have to keep it basic. A basic rule of thumb when talking about large blocks of text is that serif fonts (fonts that have little feet protruding off the ends, such as Times New Roman) have better readability when printed and sans serif fonts (fonts that do not have those little feet such as Arial) have greater readability when in digital form.
  3. Content Management – When you purchase a website package from inConcert Web Solutions, you have the option of purchasing a Content Management System (CMS). This is a system that we can integrate into your site that allows you to easily edit your website content, add/delete pages to your site, edit your keywords, etc. using a WYSIWYG editor (i.e. you don’t have to know how to code, it’s basically like using Word to update your site). If you’ve purchased one of these systems and down the road you decide to add 2 new pages, they will automatically show up in your navigation menu styled according to your site design. However, if those navigation items used decorative fonts, they would have to be images, therefore they could not be dynamically created via your Content Management System and you’d have to contact your web development company so that they can create the graphic and code it into your design.
  4. Search Engine Optimization – Have you ever found a piece of information on a website (in text form) and tried to select the text with your mouse only to find that the block text is actually a jpg? It blows my mind that people are still creating websites like this. Search engines will never find your website if your important content is coded into your site as an image. Why? Because the only way that a search engine can “read” an image is through it’s filename and it’s alt tag. Content is a huge driver of search engine optimization and keeping as much of your site’s content in text form is extremely important if you want your rankings to be relatively high. Therefore, using web safe fonts for your important content is pretty much essential.

Using web safe fonts in your website design is something that you should make sure your designer/developer is doing. Again, decorative fonts are fine for design elements because they can just be turned into graphics, but keep your important information such as navigation, main content, address and phone number in text form using a web safe font. This will ensure the content can get picked up by a search engine and that the content will display properly on everyone’s computer.

NOTE: Here are a few web safe fonts to consider: Times New Roman, Georgia, Palatino Linotype, Arial, Comic Sans, Lucida Sans, Impact, Tahoma, Trebuchet, and Verdana.


© Lisa March for Reliable Linking, 2011. |
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There comes a time in every social networking relationship, where it must indeed become a relationship as in . . .
Some kind of “get to know you” process.
To that end there are two schools of thought . . .
Get to know you by trying for an immediate “real time” phone call, cup of coffee, face […]
Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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Web Safe Fonts

Though there are many creative fonts out there, using websafe fonts is crucial for uniformity and searchability.

If you were to look at our portfolio, you will notice something about every website that we’ve created: The body text font and the navigation fonts are relatively standard across the board. You’ll notice that we do not use all types of fancy, decorative fonts unless they are used within the graphical elements of the site. I know, you’re probably thinking to yourself, “there are THOUSANDS of crazy creative fonts out there, why are you sticking to the basic Arial, Times New Roman stuff?” There are 4 main reasons why we stick to the basics when talking about body copy and navigation.

  1. They are considered “Web Safe Fonts” – In theory, when I design a website, I could use the craziest, funkiest font that I could possibly find, work it into the design in a creative way, get it just the way I like it and then publish it to the web. When I look at it on my computer it will look great, however, John Doe down the street doesn’t have that crazy funky font installed on his computer so when he looks at the website, his system will automatically replace the font with something standard, such as Arial. So all that hard work designing this amazing site with this awesome font has gone to waste because now the design is all out of whack. When you use a font that is “web safe” that means that generally every computer will have that font, therefore the way your website will display on every computer (in regards to fonts) is relatively predictable. This is not to say that you can’t use decorative fonts in web design, however, if you need to use a unique font, it will need to be converted into an image before it is used in the design so that you can ensure that it will properly display on all computers.
  2. Readability – In regards to body copy, you obviously want the website viewer to be able to read your content, so your going to have to keep it basic. A basic rule of thumb when talking about large blocks of text is that serif fonts (fonts that have little feet protruding off the ends, such as Times New Roman) have better readability when printed and sans serif fonts (fonts that do not have those little feet such as Arial) have greater readability when in digital form.
  3. Content Management – When you purchase a website package from inConcert Web Solutions, you have the option of purchasing a Content Management System (CMS). This is a system that we can integrate into your site that allows you to easily edit your website content, add/delete pages to your site, edit your keywords, etc. using a WYSIWYG editor (i.e. you don’t have to know how to code, it’s basically like using Word to update your site). If you’ve purchased one of these systems and down the road you decide to add 2 new pages, they will automatically show up in your navigation menu styled according to your site design. However, if those navigation items used decorative fonts, they would have to be images, therefore they could not be dynamically created via your Content Management System and you’d have to contact your web development company so that they can create the graphic and code it into your design.
  4. Search Engine Optimization – Have you ever found a piece of information on a website (in text form) and tried to select the text with your mouse only to find that the block text is actually a jpg? It blows my mind that people are still creating websites like this. Search engines will never find your website if your important content is coded into your site as an image. Why? Because the only way that a search engine can “read” an image is through it’s filename and it’s alt tag. Content is a huge driver of search engine optimization and keeping as much of your site’s content in text form is extremely important if you want your rankings to be relatively high. Therefore, using web safe fonts for your important content is pretty much essential.

Using web safe fonts in your website design is something that you should make sure your designer/developer is doing. Again, decorative fonts are fine for design elements because they can just be turned into graphics, but keep your important information such as navigation, main content, address and phone number in text form using a web safe font. This will ensure the content can get picked up by a search engine and that the content will display properly on everyone’s computer.

NOTE: Here are a few web safe fonts to consider: Times New Roman, Georgia, Palatino Linotype, Arial, Comic Sans, Lucida Sans, Impact, Tahoma, Trebuchet, and Verdana.

Web Safe Fonts

Though there are many creative fonts out there, using websafe fonts is crucial for uniformity and searchability.

If you were to look at our portfolio, you will notice something about every website that we’ve created: The body text font and the navigation fonts are relatively standard across the board. You’ll notice that we do not use all types of fancy, decorative fonts unless they are used within the graphical elements of the site. I know, you’re probably thinking to yourself, “there are THOUSANDS of crazy creative fonts out there, why are you sticking to the basic Arial, Times New Roman stuff?” There are 4 main reasons why we stick to the basics when talking about body copy and navigation.

  1. They are considered “Web Safe Fonts” – In theory, when I design a website, I could use the craziest, funkiest font that I could possibly find, work it into the design in a creative way, get it just the way I like it and then publish it to the web. When I look at it on my computer it will look great, however, John Doe down the street doesn’t have that crazy funky font installed on his computer so when he looks at the website, his system will automatically replace the font with something standard, such as Arial. So all that hard work designing this amazing site with this awesome font has gone to waste because now the design is all out of whack. When you use a font that is “web safe” that means that generally every computer will have that font, therefore the way your website will display on every computer (in regards to fonts) is relatively predictable. This is not to say that you can’t use decorative fonts in web design, however, if you need to use a unique font, it will need to be converted into an image before it is used in the design so that you can ensure that it will properly display on all computers.
  2. Readability – In regards to body copy, you obviously want the website viewer to be able to read your content, so your going to have to keep it basic. A basic rule of thumb when talking about large blocks of text is that serif fonts (fonts that have little feet protruding off the ends, such as Times New Roman) have better readability when printed and sans serif fonts (fonts that do not have those little feet such as Arial) have greater readability when in digital form.
  3. Content Management – When you purchase a website package from inConcert Web Solutions, you have the option of purchasing a Content Management System (CMS). This is a system that we can integrate into your site that allows you to easily edit your website content, add/delete pages to your site, edit your keywords, etc. using a WYSIWYG editor (i.e. you don’t have to know how to code, it’s basically like using Word to update your site). If you’ve purchased one of these systems and down the road you decide to add 2 new pages, they will automatically show up in your navigation menu styled according to your site design. However, if those navigation items used decorative fonts, they would have to be images, therefore they could not be dynamically created via your Content Management System and you’d have to contact your web development company so that they can create the graphic and code it into your design.
  4. Search Engine Optimization – Have you ever found a piece of information on a website (in text form) and tried to select the text with your mouse only to find that the block text is actually a jpg? It blows my mind that people are still creating websites like this. Search engines will never find your website if your important content is coded into your site as an image. Why? Because the only way that a search engine can “read” an image is through it’s filename and it’s alt tag. Content is a huge driver of search engine optimization and keeping as much of your site’s content in text form is extremely important if you want your rankings to be relatively high. Therefore, using web safe fonts for your important content is pretty much essential.

Using web safe fonts in your website design is something that you should make sure your designer/developer is doing. Again, decorative fonts are fine for design elements because they can just be turned into graphics, but keep your important information such as navigation, main content, address and phone number in text form using a web safe font. This will ensure the content can get picked up by a search engine and that the content will display properly on everyone’s computer.

NOTE: Here are a few web safe fonts to consider: Times New Roman, Georgia, Palatino Linotype, Arial, Comic Sans, Lucida Sans, Impact, Tahoma, Trebuchet, and Verdana.

centerpieces-2


© Lisa March for Reliable Linking, 2011. |
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Perhaps I was experiencing a temporary “glass half empty” moment on Friday, but there seemed to be a rash of pissiness in da house.
It all started when Linkedin did the unthinkable . . . they decided to have some fun and alter the column that shows who you might want to connect with, with deceased […]
Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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Perhaps I was experiencing a temporary “glass half empty” moment on Friday, but there seemed to be a rash of pissiness in da house.
It all started when Linkedin did the unthinkable . . . they decided to have some fun and alter the column that shows who you might want to connect with, with deceased […]
Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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People who work with me love to tease me about an expression I have when things are going well.
When things are going well for me or the companies I work with I always tell them that, that’s the precise moment when I get “suspicious and superstitious”
I become suspicious that we are missing something because we […]
Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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There was an interesting article in last month’s Success Magazine on how Howard Schultz, had to rebuild the Starbucks brand.
One of the things he did was just brilliant and cost him nothing but a little sweat and lots of transparency!
He created a series of internal memos he called “transformational memos” to instill confidence in the […]
Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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http://galleries.weddingchannel.com/Wedding-Details/82619/detailview.aspx?id=82619&type=19&WC+Galleries=Hairstyles

esther

© Lisa March for Reliable Linking, 2011. |
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