Worcester County Businesses

Reliable Business Directories combined with the Power of Inbound Linking

You probably shouldn’t read today’s blog post because I’m certain it will disappoint you!
If you are like most people, you are looking for some mega piece of awesome social networking advice like . . .
“Do these 3 things and make money instantly”
Or maybe you’re not really fixated on the word “instantly” and you’re looking more […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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For those of you who receive Hank Trisler’s No Bull Shots email, you opened it to find some rather sad news.
Hank Trisler, the author of No Bull Selling passed away earlier today.
The news really bothered me because I knew Hank!
He commented on my blogs (even wrote a guest post) we chatted several times, he contributed […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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Browser Statistics
Browser Statistics – June 2012

The web browser statistics have been released through June 2012. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for June 2012.

2012 IE9 IE8 IE7 IE6
January 5.3% 10.5% 3.1% 1.1%
February 5.7% 10.2% 2.6% 1.0%
March 6.1% 9.4% 2.5% 0.9%
April 6.4% 8.8% 2.3% 0.7%
May 6.5% 8.8% 2.1% 0.6%
June 6.1% 8.0% 1.9% 0.6%
2012 Firefox Chrome Safari Opera
January 37.1% 35.3% 4.3% 2.4%
February 36.6% 36.3% 4.5% 2.3%
March 36.3% 37.3% 4.4% 2.3%
April 35.8% 38.3% 4.5% 2.3%
May 35.2% 39.3% 4.3% 2.2%
June 34.4% 41.7% 4.1% 2.2%

This month, it looks like more and more people are beginning to stop using Internet Explorer. Firefox users are on a steady decline as well as Safari users. Opera usage has not changed much but there has been a significant increase in Chrome users. For the first five months of the year, Chrome usage increased by one percent, but this month there has been a 2.4% jump. Keep up the good work, Chrome!


© Lisa March for Reliable Linking, 2012. |
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I love to share the story of Colonel Sanders when he was struggling and trying to get what would later become “KFC” on the map.
The long and the short of it, is that he took well over 1000 “No’s” before his first “Yes”.
Pretty amazing when you think about it but who really cares about him!
Seriously, […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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Canonical URLsIn 2005 at the International Conference on Computational Sciences and its Applications there was an article published titled, “On URL Normalization” by Sang Ho Lee, Sung Jin Kim, and Seok Hoo Hong.  This article discussed how a search engine spider can miss a lot of information on a site due to dynamic content which is displayed using the same page for numerous pages.  So they devised steps to turn these URLs into canonical URLs.  This gave webmasters a way of preventing search engines from finding duplicate content when the same information is being displayed from 2 or more pages on a website.  As well as give a website the ability to mark a page as unique because of some extra variables in the URL.  Allowing the search engines to take the Canonical URL tags and suggest that it bypass a page due to it being duplicated on another page, or highlight a page and make sure it gets crawled.

In some websites like a catalog, there can be multiple ways to get to the same page. One good example of this is clicking a link with a tracker on it. Depending on how many ways the link is being advertised, there could be multiple different trackers on it but ultimately the reader would be brought to one page. This means that one page may have multiple URLs that display the same information. In this example, when a Search Engine crawls the site, it would see these URLs as separate pages. Your site could be flagged as having duplicate content and have its score lowered due to this.

Imagine having an original Mickey Mantle Baseball Card.  You go to a copy machine and make a copy of it so you have an exact copy.   Now this copy is not worth as much as the original, imagine being able to say on the original that this is the original, and to read on the copy that it is copy (not the original).  That is what a canonical URL allows you to accomplish – you can declare which page is the original version of the information and which pages are simply copies.

Let us look at a catalog system.  Inside a catalog system there are usually multiple URLs that bring us to the same location.  Say we are looking at product A.  Sometimes people would be browsing through a category so the link might be like /product.php?item=a&category=sprockets.    Or if they did a search on the site they might be brought to /product.php?item=a.  Notice how the first URL includes the category and the second one doesn’t.  Using Canonical URLS we can specify which of these we would like to use as the main link for this item.  So by setting up a Canonical URL for this page of /products.php?item=a we are then able to hint to the search engines that this is the main page and you do not have to index any other page with this Canonical URL on it.

In summary, on a positive note, utilizing Canonical urls can help to eliminate issues (such as your site being blacklisted) when you end up with multiple URLs on your website that all lead to the same page, giving the appearance to the search engines that you have duplicate pages of content, (which can be a bad thing) when in actuality you just have various ways of getting there, and the canonical url structure helps you to specify which URL is the master or primary URL.

There are times depending upon how your website is structured when canonical URLs should be turned off in order for all the pages of content to be cataloged properly by the search engines. It is highly recommended that you consult with an SEO web content expert in order to make this decision.


© Lisa March for Reliable Linking, 2012. |
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I posted this a while back and thought it was time for a refresher!
There have been numerous studies (and debates) about the proverbial “best days” to call a prospect.
I’m confident that in the time we spend debating that and posturing ourselves as the true sales Jedi we are, well, we probably could have just sold […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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Browser Statistics
Browser Statistics – June 2012

The web browser statistics have been released through June 2012. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for June 2012.

2012 IE9 IE8 IE7 IE6
January 5.3% 10.5% 3.1% 1.1%
February 5.7% 10.2% 2.6% 1.0%
March 6.1% 9.4% 2.5% 0.9%
April 6.4% 8.8% 2.3% 0.7%
May 6.5% 8.8% 2.1% 0.6%
June 6.1% 8.0% 1.9% 0.6%
2012 Firefox Chrome Safari Opera
January 37.1% 35.3% 4.3% 2.4%
February 36.6% 36.3% 4.5% 2.3%
March 36.3% 37.3% 4.4% 2.3%
April 35.8% 38.3% 4.5% 2.3%
May 35.2% 39.3% 4.3% 2.2%
June 34.4% 41.7% 4.1% 2.2%

This month, it looks like more and more people are beginning to stop using Internet Explorer. Firefox users are on a steady decline as well as Safari users. Opera usage has not changed much but there has been a significant increase in Chrome users. For the first five months of the year, Chrome usage increased by one percent, but this month there has been a 2.4% jump. Keep up the good work, Chrome!

We know you’ve all been craving another Tuesday Tip video, so we are here to deliver! In this week’s episode, Matt discusses the benefits of fresh content on your website. Google loves to rank new information higher than old news, so make sure you’re doing everything you can to take advantage!

We here at inConcert Web Solutions know all sorts of tips and tricks for making efficient websites. If you have a professional website and you don’t know how to use it as a tool, tune in to our video tips to learn more quick ways to improve your site. New tips are published every two weeks!


© Lisa March for Reliable Linking, 2012. |
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“I’ve Always Done It This Way”
When was the last time you challenged that which you’ve done forever?
Things like . . .
The way you approach a prospect.
What you say when you get their ear.
How you manage your business.
How you grow your business.
How you manage your time and how . . .
You choose to manage your life.
As […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

Canonical URLsIn 2005 at the International Conference on Computational Sciences and its Applications there was an article published titled, “On URL Normalization” by Sang Ho Lee, Sung Jin Kim, and Seok Hoo Hong.  This article discussed how a search engine spider can miss a lot of information on a site due to dynamic content which is displayed using the same page for numerous pages.  So they devised steps to turn these URLs into canonical URLs.  This gave webmasters a way of preventing search engines from finding duplicate content when the same information is being displayed from 2 or more pages on a website.  As well as give a website the ability to mark a page as unique because of some extra variables in the URL.  Allowing the search engines to take the Canonical URL tags and suggest that it bypass a page due to it being duplicated on another page, or highlight a page and make sure it gets crawled.

In some websites like a catalog, there can be multiple ways to get to the same page. One good example of this is clicking a link with a tracker on it. Depending on how many ways the link is being advertised, there could be multiple different trackers on it but ultimately the reader would be brought to one page. This means that one page may have multiple URLs that display the same information. In this example, when a Search Engine crawls the site, it would see these URLs as separate pages. Your site could be flagged as having duplicate content and have its score lowered due to this.

Imagine having an original Mickey Mantle Baseball Card.  You go to a copy machine and make a copy of it so you have an exact copy.   Now this copy is not worth as much as the original, imagine being able to say on the original that this is the original, and to read on the copy that it is copy (not the original).  That is what a canonical URL allows you to accomplish – you can declare which page is the original version of the information and which pages are simply copies.

Let us look at a catalog system.  Inside a catalog system there are usually multiple URLs that bring us to the same location.  Say we are looking at product A.  Sometimes people would be browsing through a category so the link might be like /product.php?item=a&category=sprockets.    Or if they did a search on the site they might be brought to /product.php?item=a.  Notice how the first URL includes the category and the second one doesn’t.  Using Canonical URLS we can specify which of these we would like to use as the main link for this item.  So by setting up a Canonical URL for this page of /products.php?item=a we are then able to hint to the search engines that this is the main page and you do not have to index any other page with this Canonical URL on it.

In summary, on a positive note, utilizing Canonical urls can help to eliminate issues (such as your site being blacklisted) when you end up with multiple URLs on your website that all lead to the same page, giving the appearance to the search engines that you have duplicate pages of content, (which can be a bad thing) when in actuality you just have various ways of getting there, and the canonical url structure helps you to specify which URL is the master or primary URL.

There are times depending upon how your website is structured when canonical URLs should be turned off in order for all the pages of content to be cataloged properly by the search engines. It is highly recommended that you consult with an SEO web content expert in order to make this decision.