Worcester County Businesses

Reliable Business Directories combined with the Power of Inbound Linking

I went out for a drive the other night and decided to take my wife’s car because she has the sunroof and it was a beautiful evening.
I noticed she was running low on gas and decided to pull into a “full service” station.
Remember those?
Note: With today’s gas prices I think they should not only pump […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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© Lisa March for Reliable Linking, 2012. |
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As many of you know, I like to have periodic featured brainstorming sessions in my Linkedin group Sales Playbook.
This week, I thought we’d tackle a subject where many people struggle . . .
What to do with your Linkedin connections!
How to truly create a connection and more specifically . . . what do we do, step […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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When was the last time you really thought about the moments when you would, without hesitation say “NO!” “Unacceptable!” or even an emphatic “Homey don’t play that!”?
What I’m really asking you is . . .
Do you know your personal and business boundaries to the extent, that you can clearly define your “Out Of Bounds Markers”?
I’m […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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I’m going to go ahead and assume that you understand that your prospects and clients “Google” you.
If by some chance you didn’t understand that, then please allow me to tell you . .
Your  prospects and clients “Google” you and for the hearing impaired . .
YOUR PROSPECTS AND CLIENTS GOOGLE YOU!
Now that we have that out […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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Your website should be generating leads for you.Recently I have come across a number of cases where the information on the Contact Page of a website is lacking important information or simply incorrect.  The reality is that it is your CONTACT page.  So you want people to be able to contact you.  Here are some things that I saw and that I pointed out to the website owners if I was able to get in touch with them:

  • The Contact Page simply had a form on it and no other info; and the problem wasn’t the form, it was that I wanted to call them and I couldn’t find their phone number anywhere on the website.  Eventually, after looking, I found it on the About Us page of all places.
  • Phone number listed was out of service
  • The map that was on the page was showing an incorrect location
  • The address was spelled wrong
  • The phone number was a graphic and was not in Text format
  • Email address is listed on the page

Here are some quick things you can do to ensure that your contact page is effective…

  • Check your page for accuracy every quarter, it only takes 5 minutes
  • Test your form every month, it only takes 2 minutes
  • Make sure your phone number is in text format, this way all the new smart phones can read it and recognize that it is a phone number and the user can click to call
  • Make sure your address information is complete
  • If you have a map, check its location to be sure that the map application is up- to- date
  • Remove all emails from the page, you will get more spam by showing your email on the page

© Lisa March for Reliable Linking, 2012. |
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Whether we like it or not, we need to present our ideas, our products, our solutions and here’s the part we never want to talk about . . .
Those very things that drive our revenue are judged by prospects and clients who have about a 9 second attention span!
What’s an aspiring sales rock star to […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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1)    Starting off by saying “Good Morning” and no matter how loud or enthusiastic we reply, you play the old “Let’s try that again!” card. Right off the bat you have told me that you’re like every other presenter. Oh, and apparently I’m an idiot because I don’t know how to say “good morning” properly! […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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Your website should be generating leads for you.Recently I have come across a number of cases where the information on the Contact Page of a website is lacking important information or simply incorrect.  The reality is that it is your CONTACT page.  So you want people to be able to contact you.  Here are some things that I saw and that I pointed out to the website owners if I was able to get in touch with them:

  • The Contact Page simply had a form on it and no other info; and the problem wasn’t the form, it was that I wanted to call them and I couldn’t find their phone number anywhere on the website.  Eventually, after looking, I found it on the About Us page of all places.
  • Phone number listed was out of service
  • The map that was on the page was showing an incorrect location
  • The address was spelled wrong
  • The phone number was a graphic and was not in Text format
  • Email address is listed on the page

Here are some quick things you can do to ensure that your contact page is effective…

  • Check your page for accuracy every quarter, it only takes 5 minutes
  • Test your form every month, it only takes 2 minutes
  • Make sure your phone number is in text format, this way all the new smart phones can read it and recognize that it is a phone number and the user can click to call
  • Make sure your address information is complete
  • If you have a map, check its location to be sure that the map application is up- to- date
  • Remove all emails from the page, you will get more spam by showing your email on the page

We often view our life through the lens of the rear view mirror.
Looking back on things that once were and are no more.
Actually, I shouldn’t say “no more” because I believe these moments live on within us and certainly in our heart . . . but even still . . . the moment itself has […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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