Worcester County Businesses

Reliable Business Directories combined with the Power of Inbound Linking

A few weeks back, I did a podcast detailing the changes in the sales landscape.
One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . .
First the obvious (Duh Paul) part:
They will visit our websites
Check product/service review sites such as Yelp, […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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Things are going way too fast these days and as a result, we miss little things and that’s really quite unacceptable.
Some examples . . .
We send an email to someone and in our attempt to keep it brief, we fail to use the recipient’s name . . . They have a name . . . […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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NFL Comebacks and Google Rankings

What can we learn from yesterday's NFL Comebacks?

What can we learn from yesterday’s NFL comebacks, specifically the New England Patriots implosion to the Buffalo Bills (34-31), as it pertains to your website ranking on Google?  One Thing!  It can happen if you are persistent and consistent.  Google Rankings are much like a football game; you make mistakes which may result in you losing your number 1 position on Google for a specific search term.  That is okay – so long as you don’t panic.  The end game is what matters and much like football, if you can execute you can put a win in the win column.

How so you say…

Well, let’s presume that you have the number 1 spot on Google and tomorrow you wake up but now your number 2 – or worse, your number 10.  Immediately you need to pull out your trusty yellow pad of paper that you bought from Staples and start a list.  The first thing at the top of the list needs to be the keyword, exactly as you entered it.

Now create a section on the left for the results of who is listed and write down all the domains and pages (listed in green text just below the result on the page).  On the right, you are going to create a list called “Key Terms”.  This will be a list that everyone is attempting to target.  Ideally you would see these terms in the keyword that you put on the top of the page.  You can find the key terms on each person’s site by looking at the code to find it.  (Trick: In many browsers, simply hit CTRL+U and that will open the code. For Internet Explorer, click View then Source)

Now that you have your list, do something with it!…It’s like you have a shotgun formation with 5 wide receivers…you need a game plan and you need to execute.  Here is a short game plan to help you get back to the top:

  • Make a list
  • Check it twice (just kidding, you can skip this step, since it’s not Christmas yet)
  • Make some minor changes to the page that you want to rank
  • Devise a plan for a new but similar page that will target a very similar but not exactly the same key term
  • Track both pages

There is no guarantee that you can come from behind to win the game of getting the top ranking on Google back, but it has happened for us and for some of our clients.  Nothing is guaranteed in the world of search engines, just like the NFL, which is why they play every game.

If you want help for adding, adjusting or maintaining your website, feel free to contact us, we would be happy to help you.


© Lisa March for Reliable Linking, 2011. |
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NFL Comebacks and Google Rankings

What can we learn from yesterday's NFL Comebacks?

What can we learn from yesterday’s NFL comebacks, specifically the New England Patriots implosion to the Buffalo Bills (34-31), as it pertains to your website ranking on Google?  One Thing!  It can happen if you are persistent and consistent.  Google Rankings are much like a football game; you make mistakes which may result in you losing your number 1 position on Google for a specific search term.  That is okay – so long as you don’t panic.  The end game is what matters and much like football, if you can execute you can put a win in the win column.

How so you say…

Well, let’s presume that you have the number 1 spot on Google and tomorrow you wake up but now your number 2 – or worse, your number 10.  Immediately you need to pull out your trusty yellow pad of paper that you bought from Staples and start a list.  The first thing at the top of the list needs to be the keyword, exactly as you entered it.

Now create a section on the left for the results of who is listed and write down all the domains and pages (listed in green text just below the result on the page).  On the right, you are going to create a list called “Key Terms”.  This will be a list that everyone is attempting to target.  Ideally you would see these terms in the keyword that you put on the top of the page.  You can find the key terms on each person’s site by looking at the code to find it.  (Trick: In many browsers, simply hit CTRL+U and that will open the code. For Internet Explorer, click View then Source)

Now that you have your list, do something with it!…It’s like you have a shotgun formation with 5 wide receivers…you need a game plan and you need to execute.  Here is a short game plan to help you get back to the top:

  • Make a list
  • Check it twice (just kidding, you can skip this step, since it’s not Christmas yet)
  • Make some minor changes to the page that you want to rank
  • Devise a plan for a new but similar page that will target a very similar but not exactly the same key term
  • Track both pages

There is no guarantee that you can come from behind to win the game of getting the top ranking on Google back, but it has happened for us and for some of our clients.  Nothing is guaranteed in the world of search engines, just like the NFL, which is why they play every game.

If you want help for adding, adjusting or maintaining your website, feel free to contact us, we would be happy to help you.

Riddle me this . . .
Whether you want to attack this concept through a spiritual or totally agnostic lens . . .
Do you buy into the concept that if you ask . . . you shall receive?
Personally, I think many people set themselves up for failure by failing to embrace the concept properly.
First . . […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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Its funny how we humans are creatures of habit.
On Monday we go to work as we have always done.
We’ll go to meetings and meet with clients as we have always done.
And so on
And so on
And so on
Before you jump back onto that treadmill, you had better look at your week and get really freakin suspicious […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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So there you are knee deep in your prospecting activities and then it happens . . .
You get the finality of a “Not Interested!”
How the heck do you respond to that?
First, let me point out some rebuttals you may have heard along with my thoughts.
“What aren’t you interested in . . . I haven’t told […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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For the longest time I’ve heard motivational speakers talk about the benefits of beginning each day with gratitude.
In fact, I’ve heard it so many times that I usually forget to do it each day.
That changed for me a few weeks ago when I came across a cool way to remember to do this.
Each morning when […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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A clinger is someone who clings to people they network with.
Not in a freaky “you better back off before I get an order of protection” kind of way . . .
They cling to the same people at networking events
They cling to the same people on Twitter and Linkedin
They cling to the same people at company […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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A clinger is someone who clings to people they network with.
Not in a freaky “you better back off before I get an order of protection” kind of way . . .
They cling to the same people at networking events
They cling to the same people on Twitter and Linkedin
They cling to the same people at company […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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