Worcester County Businesses

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Google Analytics

Google Analytics Can Help You Track Conversions

Conversion is the key for growing your website and for ensuring that the people visiting your website actually call you for the products and services that you offer.

Conversion can be defined as multiple different actions. You may set up a conversion as a phone call or a form submission on your website or you can track how long someone has looked at a particular page. You can even set up a conversion tracking methodology to track whether or not someone has looked at a specific page on your site. All these are ways to determine if your website is working effectively for you.

Conversion is the key; it’s the Number 1 thing you need to think about when you are working, maintaining and growing your website!

From the standpoint of conversion you need to think about what you want to have happen. So, for instance, if you are a building contractor you may not check your email very often and therefore a conversion key for you would be a phone call…. you’d rather have someone call your phone than send you an email. If that’s the case you can set up conversion tracking on your site with separate phone numbers that forward to your main phone number. Then, at the end of the month, you can check those separate phone numbers for how many calls were made to you so you wouldn’t have to ask each person who calls you how they found you. Although that is always a good question to ask, it doesn’t always give you truthful results. Many times if you ask how the person found you they may say that they saw your tv ad when, in fact, you never ran a tv ad. So, setting up tools on your site to actually track the conversions is a very important thing to do.

Conversions really do matter and you should look at them at least on a monthly basis to determine how well your website is performing for you and then make adjustments according to the conversion data. If, for instance, you had a white paper you wanted to post; a good conversion would be a download of that white paper so you could track what pages people go to and set up the web page to allow you to capture an email address. You could put a piece of tracking code on the Thank You Page so it tracks the download and that is where you provide the white paper. Not only have you captured the email address that proves that people went to that white paper and downloaded the page but you could also now market directly to the people via their email addresses.

So, understanding a conversion is a huge factor and if you want to know more about how you can make your website conversion-friendly and what inConcert Web Solutions can do to help you grow the conversion factor on your site, feel free to contact us today. We look forward to hearing from you.

Labor Day

inConcert will be closed Labor Day

inConcert Web Solutions will be closed for the Labor Day holiday.  All website maintenance requests and website changes will be completed on Tuesday September 7th, in the order that they were received.

Should you have any questions regarding your requested changes, please send an email to your account rep and they will likely respond within a few hours.  Please be patient as our staff does have the holiday off as well.

Browser Statistics

Browser Statistics – August 2010

The web browser statistics have been released through August 2010. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for August 2010.

2010 IE8 IE7 IE6 Firefox Chrome Safari Opera
August 16.2% 7.8% 6.7% 45.8% 17% 3.5% 2.3%
July 15.6% 7.1% 7.2% 46.4% 16.7% 3.4% 2.3%
June 15.7% 8.1% 7.2% 46.6% 15.9% 3.6% 2.1%
May 16.0% 9.1% 7.1% 46.9% 14.5% 3.5% 2.2%
April 16.2% 9.3% 7.9% 46.4% 13.6% 3.7% 2.2%
March 15.3% 10.7% 8.9% 46.2% 12.3% 3.7% 2.2%
February 14.7% 11.0% 9.6% 46.5% 11.6% 3.8% 2.1%
January 14.3% 11.7% 10.2% 46.3% 10.8% 3.7% 2.2%

In summary, it seems as though people are finally realizing that IE6 is outdated! IE6 usage is steadily decreasing while IE8 and IE7 have been in the same percentage range for the past two months. Firefox seems to have taken a slight dip in popularity this month with a decrease of .6% while Chrome’s popularity is steadily on the rise. Safari and Opera users still can’t get out of the 2 and 3% range.

W3CLogo

inConcert ensures W3C Validation on all sites we design!

In early 2009, the web community was asked if they thought there still was a strong motivation for validation. Here are some reasons they mentioned:

Validation as a debugging tool

While most Web browsers do an increasingly good job of parsing even the worst HTML “tag soup”, some errors are not always caught gracefully. Very often, different software on different platforms will not handle errors in a similar fashion, making it extremely difficult to apply style or layout consistently.

Using standard, interoperable markup and stylesheets on the other hand, offers a much greater chance of having one’s page handled consistently across platforms and user-agents. Indeed, most developers creating rich Web applications know that reliable scripting needs the document to be parsed by User-Agents without any unexpected error, and will make sure that their markup and CSS is validated before creating a rich interactive layer.

When surveyed, a large majority of Web professionals will state that validation errors are the first thing they will check whenever they run into a Web styling or scripting bug.

Validation as a future-proof quality check

Checking that a page “displays fine” in several contemporary browsers may be a reasonable insurance that the page will “work” today, but it does not guarantee that it will work tomorrow.

In the past, many authors who relied on the quirks of Netscape 1.1 suddenly found their pages appeared totally blank in Netscape 2.0. Whilst Internet Explorer initially set out to be bug-compatible with Netscape, it too has moved towards standards compliance in later releases.

Validation is one of the simplest ways to check whether a page is built in accordance with Web standards, and provides one of the most reliable guarantees that future Web platforms will handle it as designed.

Validation eases maintenance

It is reasonable to consider that standards such as HTML and CSS are a form of “coding style” which is globally agreed upon. Creating Web pages or applications according to a widely accepted coding style makes them easier to maintain, even if the maintenance and evolution is performed by someone else.

Validation helps teach good practices

Many professionals have been authoring the Web with HTML and CSS for years and know these technologies by heart. Beginners and students, on the other hands, will find automated checking tools invaluable in spotting mistakes. Some teachers also stress that automated validation tests are a good introduction to broader, more complex quality concepts such as accessibility.

Validation is a sign of professionalism

As of today, there is little or no certification for Web professionals, and only a few universities teach Web technologies, leaving most Web-smiths to learn by themselves, with varied success. Seasoned, able professionals will take pride in creating Web content using semantic and well-formed markup, separation of style and content, etc. Validation can then be used as a quick check to determine whether the code is the clean work of a seasoned HTML author, or quickly hacked-together tag soup.

Note: Currently inConcert Web Solutions, Inc. insures W3C validation on all of the websites they release. Furthermore, before release, these new websites are reviewed and tested in Internet Explorer 7 and 8, Firefox, and Google Chrome.

Thank you to http://validator.w3.org for their contribution to this article.

Reliable Linking is proud to announce our newest addition to the network…Middlesex County Businesses. This network will assist business owners in Middlesex County with the resources to attract more business to their location. If you are interested in learning more out this directory please contact us.

Reliable Linking welcomes Bob Anderson of Padgett Business Services to their network of directory sites. As the owner of Padgett Business Services in Gardner, Massachusetts, Bob Anderson is a member of a nation-wide network of offices providing tax and accounting support to small businesses. Padgett Business Services are small business specialists in accounting, taxes, and payroll. They provide a unique combination of business information and services to help small owner-operated businesses succeed.

Reliable Linking is pleased to announce that the Dennis M. White Plumbing and Heating has joined the Reliable Linking network of business directories.

The Dennis M. White Plumbing and Heating is located  in Ayer, and is a licensed and insured plumber that serves the Route 2 corridor from Arlington to Fitchburg daily. Gas, water and drain installations should always be performed by a professional plumber. Even a small mistake can cause major damage. Call us to inspect your home for early signs of damage, avoid costly repairs and enhance the safety of your home. Our friendly and professional team can show you how to upgrade your plumbing fixtures to cut costs and protect the environment at the same time. Call on us at any time. Explore our website to learn more about our services and discover how we can help you.

You can view some of their listings here:

Dennis M White Plumbing and Heating on Worcester County Businesses

Dennis M White Plumbing and Heating on Northeast Business Directory

Reliable Linking is pleased to announce that the Nashoba Valley Chamber of Commerce has joined the Reliable Linking network of business directories.

The Nashoba Valley Chamber of Commerce is a nonprofit business advocacy, community and economic development association committed to the support of its members’ growth and success and the development of a positive economic climate. The Chamber services the area communities of Ayer, Devens, Groton, Harvard, Littleton, Pepperell, Shirley, Townsend, Westford and nearby towns and is funded by membership investments.

You can view some of their listings here:

Nashoba Valley Chamber of Commerce on Worcester County Businesses

Nashoba Valley Chamber of Commerce on Northeast Business Directory

 

 

Precise Event Planning of Fitchburg Mass has joined the Reliable Linking Network to assist them in driving more traffic to their business.

You can view their business listings here:

Precise Event Planning on Directory of Wedding Professionals

Precise Event Planning has also contributed some great blog information regarding wedding planning.  Check out the blogs here:  Your Wedding Counts

The Career Development Center, located in Worcester Massachusetts, has joined the Reliable Linking network of sites. The CDS helps clients conduct and effective job search and/or guides clients through the process of making a successful career change.
You can view their business listings here:

Career Development Center on Worcester County Businesses

Career Development Center on Northeast Business Directory