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I want to share with you five tips that all lawyers and law firms need to have for an effective website. Did you know that your website is one of the most important marketing tools you have?

 

Take a few minutes to make sure your site measures up. I know that not having enough time is probably your biggest pain point, but believe me this is one step you can’t skip.

 

Stay with me for these necessary top 5 tips and your surprise free gift.





Tip #1 Forms.

 

Contact Forms, and Process Forms on your website will help gather important details, and save you time. These make a big difference for an effective website. Make sure you have those forms on your website, and make sure they work.



Tip #2 Staff Page.

 

Make sure you have an updated staff page for your website. Show pictures of your employees, people want to do business with people they know, like, and trust.



Tip #3 Social Proof.

 

Put logo’s for the organizations and chambers, that you participate in or support. Social Proof is helping take the fear out of the unknown for new prospects. Proving that you work well with others, and support networking and business.





Tip #4 Testimonials.

 

All Law Practice Websites need to have testimonials. Trust and Credibility is what you need to help clients choose the right lawyer, and a good testimonial page will help them choose you.





Tip #5 Appropriate Brand Positioning.

 

Make your website welcoming and approachable. Be confident, not cocky. Be open, not stiff. Be warm, not cold. Make it easier for prospects to pick you!





Those are the five tips to make an effective lawyer based website. If you want to see how your website stands up to these tips, submit your information below, and receive your free website audit, normally our website audits would cost you $99, but today we are offering it to you free of charge. I will personally audit your website, and have a quick ½ hour call letting you know what I think you could do to make your website better.





The post Five Tips to Make an Effective Lawyer Website appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.

There’s a really simple thing you should be doing with your prospects in order to keep your deals from stalling out. Ready? Assign homework! At the end of every meeting assign yourself some homework first (nobody ever gets pissed if you give yourself work to do). Then you assign your prospect some too. Here’s what […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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In just about 10 weeks from now we celebrate Thanksgiving here in the states and; So begins the mental checkout many of your clients and prospects experience, as they tag a few days onto the front end, and back end of the holiday. Then business goes back to normal for a week or two and […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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This is one of those tips that you’ll want to dismiss because of its simplicity but then again; If you aren’t doing it, who really gives a sh*t if its simple or complicated? Ready? According to research firm BASEX, the average person loses 2.1 hours per day to interruptions. What if you found a way […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Sometimes we confuse hard work (and all these “hustling” messages being spewed by thought leaders) with working smart. Like continually getting stopped by “gatekeepers”. There are some who would tell you to “just keep dialing” which in and of itself is an antiquated philosophy since the last time I “dialed a phone” Jimmy Carter was President. […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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In this week’s episode of The Sales Playbook Podcast, we talk about the mindset, skills and activities you REALLY need to have this time of year. There’s even a cool freebie that I mention during the podcast. All yours for the taking once you give this week’s FREE sales lesson a listen! Download this episode […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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For most of us in sales, there are 3 things that drive our success; Hunting For New Business Retaining/Wowing Your Existing Clients Growing Your Existing Accounts On the surface, it might seem like just 3 things, but I’m sure we’ll agree, that there are lots of “little things”that go into each those drivers. Oh and […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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I began to think about year end and the inevitable “mental sabbatical” buyers will be taking back a few weeks ago! As good as business has been for me at Castain Training Systems, I know things would still slow down dramatically at year end but; I also know that I CAN’T afford to miss several weeks of activity and; […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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“How can I increase my referrals?” is a question you should be asking yourself often. Why? Because referrals are your low hanging fruit and; They typically close faster; Kind of timely considering we’re rapidly approaching year end! There are 3 things to think about when it comes to generating MORE referrals. Have a Plan and if […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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  If you’re looking for something sophisticated in terms of an answer to your sales challenges, stop reading right now. If you’d like something, so simple, that you’d be a fool NOT to do it, then read on! Little things are quite sneaky in that they add up, without us even realizing it. Here are […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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