Worcester County Businesses

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I was reading recent reports from Constant Contact and MailChimp, where they list average, email open rates, by industry. The results were sh*tty to say the least! Some industries came in as low as 7% and some as high as 25%. When I averaged it all out, it was about 18% which means . . . […]

There’s a really simple email that I’ve been sending since 2010 that has generated hundreds of phone appointments for me. Happy to share it with you but; Don’t even think of dismissing it because of its simplicity unless; You’re a competitor of mine Ready? Here goes . . . Each week; Go to your LinkedIn […]

There seems to be an overabundance of “sales experts” outing sales reps who approached them “incorrectly”lately. I’m not a fan of that, (especially when they go over the top and call the rep out by name), but sometimes, I just can’t hold my tongue. I’m going to remove the name of the rep (and company) […]

Let’s admit it – Facebook can be a confusing place to promote a business, with all its various features and options for posting and receiving content. As a business owner, it’s important to understand the opportunities for using Facebook to market your business, and that can include “boosting” your posts. Not familiar with boosting? A […]

I have some horrible news for you and I suspect it won’t shock you one bit! That email you’re about to send is pretty much doomed! Why? Between the sheer amount of emails being sent and received each day (The average person sends and receives 110 according to Radicatti Group) and the fact that the recipient […]

Reason #1: Your buyer has way too many things going on and you simply aren’t catching their attention. They are exposed to over 3,000 advertising messages per day according to FastCompany Magazine They send and receive over 100+ emails daily according to Radicati Group They consume 34 gigabytes of information every day according to University of California, […]

The problem with many sales emails is that each email becomes a variation of “I want to sell you something” or “I’d like to set an appointment with you . . . to try to sell you something” If we keep showing up with the same message,  we condition the recipient to disregard and delete us! […]

Before you read the rest of this blog post, I want you to do something that’s rather difficult for us sales folk, ask your ego to leave the room. This way you can make an honest assessment and flag any areas where you find yourself saying “Yep, that’s me”. Now, let’s take an honest look […]

The worst prospecting phrase has nothing to do with your opening statement on a call or email. It has nothing to do with how you choose to communicate your value proposition. In fact, the worst prospecting phrase isn’t even something you would say to a potential client. The phrase is actually said in defense of your […]

Do you remember all the piss and vinegar going around during the first week of the year? You know, all that “I’m gonna kick ass this year” and “This is gonna be a great year” stuff? For most people that type of “rah rah” doesn’t last too long and yet; You blink, and here we are […]