Worcester County Businesses

Reliable Business Directories combined with the Power of Inbound Linking

Browsing Posts published by inconcertweb

I was reading recent reports from Constant Contact and MailChimp, where they list average, email open rates, by industry. The results were sh*tty to say the least! Some industries came in as low as 7% and some as high as 25%. When I averaged it all out, it was about 18% which means . . . […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

There’s a really simple email that I’ve been sending since 2010 that has generated hundreds of phone appointments for me. Happy to share it with you but; Don’t even think of dismissing it because of its simplicity unless; You’re a competitor of mine Ready? Here goes . . . Each week; Go to your LinkedIn […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

There seems to be an overabundance of “sales experts” outing sales reps who approached them “incorrectly”lately. I’m not a fan of that, (especially when they go over the top and call the rep out by name), but sometimes, I just can’t hold my tongue. I’m going to remove the name of the rep (and company) […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

Let’s admit it – Facebook can be a confusing place to promote a business, with all its various features and options for posting and receiving content. As a business owner, it’s important to understand the opportunities for using Facebook to market your business, and that can include “boosting” your posts.

Not familiar with boosting? A boosted post is simply a post from your business Page that appears higher on your audience’s News Feeds for a fee. Because they appear higher up in news feeds than non-boosted posts and are served to an audience beyond your existing page fans, these posts can be a relatively inexpensive way to easily reach more potential customers. How much that fee is depends on how many viewers you want your post to reach — the payment is determined by the number of impressions made over a period of time.

Top Ten Tips for using Facebook for Business

You may also be interested in our Top Ten Tips for using Facebook for Business.

You may be wondering, “Why should I pay to promote my business on Facebook? After all, it doesn’t cost anything to set up a page and post messages that people can see.” The reality is that major social media, realizing their high value to marketers, have adopted a “pay to play” policy that requires some kind of advertising investment from businesses in order for them to reap all the benefits available through social platforms.

Another reality is that Facebook generally limits the number of stories that appear in a user’s news feed. So even if a fan likes your page, he or she might not see all of your posted content. Boosting a post makes it much more likely that fans will see the post in their news feeds. And, unlike regular posts, boosted posts could also appear in the news feeds of their friends with similar interests. Not bad for a relatively small investment.

However, it’s important to boost only certain posts. While it may be tempting to boost every post, that can saturate the news feeds of your fans and potential customers, possibly overwhelming them. Instead, choose content to boost that is of specific value to your target audience. These are topics that are likely to engage potential customers and drive them to your website. To stack more cards in your favor, create a sense of urgency with a call-to-action, such as limited time offers and special promotions.

Don’t forget to track the metrics of the boosted post in Ads Manager, including likes, shares, total reach and cost per engagement. If the boosted post is performing well, you can extend the duration or increase the budget.

How to get started boosting?

How to get started boosting?

To boost a post, go to your timeline and click on the button in the bottom right corner. Then choose the audience you want to reach with the boosted post. You can select to boost the post to the News Feeds of people who like your Page, as well as their friends, or choose a specific audience through targeting based on demographics (age, location and gender) and interests. When you set a budget (minimum $5) and a duration (from one to seven days) for the boost, you’ll get an automatic estimate of the people your post is likely to reach.

Be careful about choosing the first option (people who like your page and their friends) — your fans’ friends may not be all that interested in your business and you’ll end up wasting money by pushing your post out to them.

If your goal is to engage your current fans, don’t choose the first option. You’re better off advertising to them. However, if you’ve already boosted a post to fans and their friends, you can still change your audience. Just go to your Ads Manager and turn off the segment of the ad that goes out to friends of fans. If your goal is to drive targeted traffic to your website, then choose the second audience option—People you choose through targeting.

Remember, boosting posts is just one option of several for marketing your business on Facebook. It pays to carefully consider ALL options and perhaps mix-and-match them to get the right marketing mix for your particular business and audience.

Better yet, save time, money, and effort by working with an experienced social media consultant (like us!) who can help you assess your needs and put together an effective, cost-efficient social media marketing strategy that will drive growth and profitability for your business.

 

Facebook Top Ten Tips

The post Should I Boost My Facebook Post? appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.


© Lisa March for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

Let’s admit it – Facebook can be a confusing place to promote a business, with all its various features and options for posting and receiving content. As a business owner, it’s important to understand the opportunities for using Facebook to market your business, and that can include “boosting” your posts.

Not familiar with boosting? A boosted post is simply a post from your business Page that appears higher on your audience’s News Feeds for a fee. Because they appear higher up in news feeds than non-boosted posts and are served to an audience beyond your existing page fans, these posts can be a relatively inexpensive way to easily reach more potential customers. How much that fee is depends on how many viewers you want your post to reach — the payment is determined by the number of impressions made over a period of time.

Top Ten Tips for using Facebook for Business

You may also be interested in our Top Ten Tips for using Facebook for Business.

You may be wondering, “Why should I pay to promote my business on Facebook? After all, it doesn’t cost anything to set up a page and post messages that people can see.” The reality is that major social media, realizing their high value to marketers, have adopted a “pay to play” policy that requires some kind of advertising investment from businesses in order for them to reap all the benefits available through social platforms.

Another reality is that Facebook generally limits the number of stories that appear in a user’s news feed. So even if a fan likes your page, he or she might not see all of your posted content. Boosting a post makes it much more likely that fans will see the post in their news feeds. And, unlike regular posts, boosted posts could also appear in the news feeds of their friends with similar interests. Not bad for a relatively small investment.

However, it’s important to boost only certain posts. While it may be tempting to boost every post, that can saturate the news feeds of your fans and potential customers, possibly overwhelming them. Instead, choose content to boost that is of specific value to your target audience. These are topics that are likely to engage potential customers and drive them to your website. To stack more cards in your favor, create a sense of urgency with a call-to-action, such as limited time offers and special promotions.

Don’t forget to track the metrics of the boosted post in Ads Manager, including likes, shares, total reach and cost per engagement. If the boosted post is performing well, you can extend the duration or increase the budget.

How to get started boosting?

How to get started boosting?

To boost a post, go to your timeline and click on the button in the bottom right corner. Then choose the audience you want to reach with the boosted post. You can select to boost the post to the News Feeds of people who like your Page, as well as their friends, or choose a specific audience through targeting based on demographics (age, location and gender) and interests. When you set a budget (minimum $5) and a duration (from one to seven days) for the boost, you’ll get an automatic estimate of the people your post is likely to reach.

Be careful about choosing the first option (people who like your page and their friends) — your fans’ friends may not be all that interested in your business and you’ll end up wasting money by pushing your post out to them.

If your goal is to engage your current fans, don’t choose the first option. You’re better off advertising to them. However, if you’ve already boosted a post to fans and their friends, you can still change your audience. Just go to your Ads Manager and turn off the segment of the ad that goes out to friends of fans. If your goal is to drive targeted traffic to your website, then choose the second audience option—People you choose through targeting.

Remember, boosting posts is just one option of several for marketing your business on Facebook. It pays to carefully consider ALL options and perhaps mix-and-match them to get the right marketing mix for your particular business and audience.

Better yet, save time, money, and effort by working with an experienced social media consultant (like us!) who can help you assess your needs and put together an effective, cost-efficient social media marketing strategy that will drive growth and profitability for your business.

 

Facebook Top Ten Tips

The post Should I Boost My Facebook Post? appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.

I have some horrible news for you and I suspect it won’t shock you one bit! That email you’re about to send is pretty much doomed! Why? Between the sheer amount of emails being sent and received each day (The average person sends and receives 110 according to Radicatti Group) and the fact that the recipient […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

Reason #1: Your buyer has way too many things going on and you simply aren’t catching their attention. They are exposed to over 3,000 advertising messages per day according to FastCompany Magazine They send and receive over 100+ emails daily according to Radicati Group They consume 34 gigabytes of information every day according to University of California, […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

The problem with many sales emails is that each email becomes a variation of “I want to sell you something” or “I’d like to set an appointment with you . . . to try to sell you something” If we keep showing up with the same message,  we condition the recipient to disregard and delete us! […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

Before you read the rest of this blog post, I want you to do something that’s rather difficult for us sales folk, ask your ego to leave the room. This way you can make an honest assessment and flag any areas where you find yourself saying “Yep, that’s me”. Now, let’s take an honest look […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags:

The worst prospecting phrase has nothing to do with your opening statement on a call or email. It has nothing to do with how you choose to communicate your value proposition. In fact, the worst prospecting phrase isn’t even something you would say to a potential client. The phrase is actually said in defense of your […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
Permalink |
No comment |
Add to
del.icio.us

Post tags: