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The Ying and Yang of Google PlusI see eyes roll in the general business sector when the words Google Plus are mentioned.  Often times the thought is “Geez, yet another social media site I need to manage?”.  This is a very relevant, and often true statement.  I wanted to break down the Pro’s and Cons (Ying and Yang) of Google Plus for you so that you can make an educated decision on whether or not this is right for your business.

Yes…Google Plus is a social medi
a site, similar to Facebook.  In fact it’s more like Facebook than Twitter.  But that doesn’t mean that it has the mass appeal that Facebook does.  In fact, there are studies that show minimal site usage of Google Plus on a daily basis.

So…who is on Google plus?  Primarily Website Developers, coders, and small business owners.  Here’s why.

Website Developers and Coders know that having a Google Plus account is a huge benefit to having their site rank well on Google.  It should be a no brainer that if you want to rank high, you should have an account on just about everything that Google owns.  They link them all together for better results and a better user experience.  Hence Youtube…..Use it!  It’s owned by Google too!

Business owners tend to be on Google Plus because their web developers pushed them there or set them up with accounts on Google Plus.  Why?  Because it helps them get found on Google.  Simple enough?

So, ranking is the number 1 reason that people have accounts on Google Plus.  The number 2 reason is that some time back, Google required a Google Plus account when you wanted to get a gmail email account.  They have since stopped that practice.

There is your Ying….now here is the Yang!

Customers aren’t there.  They just aren’t spending the time on the platform.  The benefits of the search results feed through to the google search pages….but there isn’t the back and forth conversation from customers on Google Plus.  As such, spending time on there is a battle of ROI, time versus results.

Here are few things I highly recommend to Get the most Ying for the Least Yang! 🙂

  1. Setup the Google Plus Account (Outsource it if you have to)
  2. Automate Blogs to be posted to Google Plus to limit your time exposure
  3. Check it once per quarter to ensure that the automation hasn’t failed for any reason
  4. Watch the rankings grow
  5. That’s All – #MicDrop

Whatever you do, don’t spend time chatting it up with people or brands on Google Plus, it’s not worth your time, unless you are a coder, or want coding help!

The post The Ying and Yang of Google Plus appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.

Whenever I speak at sales conventions, I’ll ask how many people (by a show of hands) are married. Then I ask a really crazy follow up question . . . “How long does it take for two people to fall in love?” That’s when you see heads tilting and that look of “Where the hell […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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Are you selling as much as you’d like to? Would you like to finish the year strong and start the new year stronger? Then I would strongly advise you to join us on October 6th, at 11:30 am EST, for our 25 Ways To JOLT Your Sales BEFORE Year End webinar. Here’s what you’ll gain by […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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I thought I’d offer you a cool freebie today. It’s a checklist of qualities we ALL need to own in order to maximize our sales efforts. Instructions. . . Print it out Rate yourself on each quality, on a scale from 1-10 Flag the skills where you need some polish. Do something about it! Pass […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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So here we are at the end of September and Castain goes and brings up the holidays. Why? Because the work you do now, just like the work you’ve done all year, makes or breaks how you’re going to finish. What’s your plan to navigate your opportunities, when prospects start to hit the brakes right after Thanksgiving? How […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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How does one stand out in a sea of networking contacts? Funny you should ask . . . 1)    Get on a committee at your local chamber with the goal of eventually chairing that committee. Doing so makes you a “go to” person which dramatically increases your visibility 2)    Show up consistently in any of […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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It’s a sad reality that in sales, people are going to tell us “Thanks but no thanks!” It’s also a sad reality that people WON’T give you that courtesy and will simply go “M.I.A.” That’s why you might want to ask your ego to leave the room and; Call everyone who either turned you down, […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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By now, I’m sure you’ve heard that you really should put in the effort of writing a handwritten thank you after your appointments. Before we continue, please note that I didn’t say “thank you email”. I said “note”. If I were to ask you why, you’d probably say; “Because it’s a nice, personal touch” or […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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As a parent of 3 awesome kids (who suddenly became 22, 20 and 18) that’s the question I’d find myself asking this time of year. Perhaps its a question you find yourself asking this time of year too? I believe, in many ways, that it’s the wrong question to be asking. Perhaps we should be […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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Photo Credit: entrepreneurialambitions.com I needed to ask my ego to leave the room recently while I evaluated my sales performance. I looked at what I was doing well and what I wasn’t doing so well. While my sales have never been better at Castain Training Systems, I came to the conclusion that I really needed […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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